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Is the Ninja Professional Plus Blender Worth the
Investment?
The Ninja Professional Plus Blender | Max Power
Smoothie Blender, Ice Cream Maker, Frozen Drink Mixer & Margarita Machine |
3 Auto IQ™ Presets, 1400 W, 72oz Total Crushing Pitcher | Dark Grey, BN701 is
one of those kitchen appliances that looks like it was designed by someone who
got tired of weak, lumpy smoothies and decided to take matters into their own
hands. With a 1400-watt motor, 72-oz Total Crushing Pitcher,
and 3 Auto-iQ presets, this blender is built for more than just
basic fruit-and-yogurt blends. It’s positioned as a versatile, high-powered
workhorse for smoothies, frozen drinks, ice crushing, and even small-batch
dessert-style blends.
If you’re wondering whether it’s actually worth the money,
the short answer is: yes, for the right buyer. It delivers strong
performance, useful automation, and excellent value relative to its price
point. It is a fairly accessible option for a high-power countertop blender.
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Quick Verdict
Worth it if you want:
Strong blending power for smoothies, frozen fruit, and ice
A large pitcher for families or batch prep
Preset blending programs that reduce guesswork
A budget-friendly alternative to premium blenders
Not ideal if you want:
A compact blender for small kitchens
A quiet appliance
A model with extensive single-serve accessories
A top-tier premium build with a glass jar or ultra-refined
noise control
Product Overview
The Ninja BN701 is part of Ninja’s Professional Plus line,
which is focused on powerful blending with simple, user-friendly controls. It’s
especially appealing to people who want a machine that can handle tougher
ingredients without requiring a learning curve.
Key specs:
Power: 1400 watts
Pitcher size: 72 oz Total Crushing Pitcher
Presets: 3 Auto-iQ programs
Color: Dark Grey
Primary use cases: Smoothies, ice crushing,
frozen drinks, margaritas, blending frozen fruit, and general kitchen prep
That combination of power and convenience is the main reason
this blender gets so much attention. It’s not trying to be fancy for the sake
of it; it’s trying to be useful.
What Makes It Stand Out?
1. High motor power
The 1400W motor is the headline feature
here. In practical terms, that means the blender has enough strength to handle
ice, frozen fruit, and dense ingredients more confidently than lower-powered
models.
For everyday users, that translates into:
smoother smoothies
less stopping and shaking
better ice crushing
fewer chunky disappointments
If you’ve ever used a weak blender that sounds like it’s
negotiating with the ingredients instead of blending them, this is a noticeable
upgrade.
2. Large 72-oz pitcher
The pitcher size is a major plus for families, meal
preppers, or anyone who likes making multiple servings at once. A 72-ounce
total capacity gives you room to blend larger batches without
constantly dividing ingredients into multiple rounds.
This is particularly useful for:
family smoothies
party drinks
frozen cocktails
protein shakes for the week
blended soups or sauces
3. Auto-iQ presets
The 3 Auto-iQ programs are one of the most
practical features. Instead of guessing how long to blend or how much pulsing
is enough, you can use a preset and let the machine handle the timing and
pulsing pattern.
That makes it easier for:
busy users
beginners
anyone who wants consistent results
people who don’t want to babysit the blender
It’s a small convenience, but one that adds up over time.
4. Versatility
Despite the “smoothie blender” label, the BN701 does more
than blend spinach and bananas. It’s designed for:
smoothies
frozen drinks
ice cream-style blends
margaritas
crushed ice
That flexibility increases its value because you’re not
buying a one-trick appliance. It can serve multiple roles in your kitchen,
which is exactly what buyers want when they’re trying to justify countertop
space.
Performance: How Well Does It Actually Work?
Performance is where this blender earns most of its praise.
Ninja has a reputation for making powerful blenders that prioritize function,
and the BN701 fits that pattern well.
Smoothies
This is where it shines. It’s strong enough to break down:
frozen berries
leafy greens
ice
protein powders
nuts in many smoothie recipes
You can expect smoother results than you’d get from a basic budget
blender. For users who make smoothies regularly, this alone may justify the
purchase.
Ice crushing
The “Total Crushing” branding isn’t just marketing fluff.
The motor and blade design are clearly built with ice in mind. If you make
frozen drinks often, that’s a big advantage.
Frozen drinks and margaritas
Because the blender handles ice well, it’s a solid choice
for frozen cocktails and slush-style drinks. If you entertain often, this kind
of capability becomes more valuable than you might expect.
Texture consistency
The Auto-iQ settings help maintain more consistent results,
especially for users who don’t want to manually monitor every blend cycle.
That’s useful for people who want dependable output without much effort.
Build and Design
The design is straightforward and functional. This isn’t a
luxury appliance trying to win a beauty contest. It’s practical, bold, and
built for everyday use.
Pros of the design
Large pitcher is useful
Controls are simple
Dark grey finish looks clean and modern
Intuitive setup for most users
Considerations
Large footprint may take up counter space
Not the quietest machine
Plastic pitcher may not appeal to everyone
More utilitarian than premium in feel
If you value sleek simplicity over bells and whistles, this
design works well. If you want a blender that feels ultra-premium in material
quality, you may find this more “serious kitchen tool” than “design
centerpiece.”
Who Should Buy It?
This blender makes the most sense for:
1. Smoothie drinkers
If you make smoothies several times a week, the strong motor
and large pitcher are both major benefits.
2. Families
The 72-oz capacity is ideal for households that make shared
drinks or batch recipes.
3. Entertainers
Frozen drinks, margaritas, and party blends are where this
blender becomes especially useful.
4. Budget-conscious shoppers
It offers strong performance at a price that’s significantly
more affordable than many premium competitors.
5. Meal preppers
If you like making batches of sauces, smoothies, dressings,
or blended ingredients ahead of time, this model supports that workflow nicely.
Who Might Want to Look Elsewhere?
No blender is perfect, and this one may not be the best fit
for everyone.
1. Small kitchens
The large pitcher and powerful base take up space. If your
kitchen is tiny, this could feel oversized.
2. Noise-sensitive users
High-powered blenders are rarely quiet, and this one is no
exception. It’s efficient, not whisper-silent.
3. Single-serve users
If you mostly make one quick smoothie at a time, a compact
personal blender may be more convenient.
4. Premium appliance buyers
If you want a blender with a more luxurious feel, quieter
operation, or advanced digital controls, you may want to compare it to
higher-end models.
Price and Value Analysis
Pricing is important, because it places the BN701 in a sweet
spot: powerful enough to feel serious, but not so expensive that it becomes a
major commitment.
Why the value is strong:
1400W is a high-power spec for the price
Large pitcher adds utility
Preset programs improve ease of use
Ninja brand has a strong reputation in this category
It can replace multiple kitchen tools for smoothie and
frozen drink users
Value takeaway:
For buyers who will use it regularly, the cost is easy to
justify. If it gets used a few times a month, it’s still reasonable. If it
becomes a daily kitchen staple, the value improves even more.
Comparison to Typical Blender Categories
Versus budget blenders
This Ninja is much stronger, more reliable for frozen
ingredients, and more likely to produce smooth results.
Versus premium blenders
Premium models may offer better noise control, nicer
materials, and more refined features, but often at a much higher cost. The
BN701 gives excellent performance without the luxury markup.
Versus personal blenders
Personal blenders win on convenience and size, but lose on
capacity and overall power. This model is better for families and batch use.
That’s why this blender lands in such a useful middle zone:
it feels powerful without being priced like a prestige appliance.
Real-World Use Cases
Here’s where the Ninja BN701 makes life easier:
Morning smoothie routine: frozen fruit, protein
powder, greens, and liquid blend efficiently
Weekend entertaining: frozen cocktails and
margaritas for multiple guests
Meal prep: sauces, purees, dips, and blended
mixtures in larger batches
Dessert-style drinks: ice cream-inspired shakes
and frozen treats
Ice-heavy recipes: crushed ice for drinks
without much effort
It’s the kind of tool that quietly saves time while reducing
blender frustration. That matters more than flashy specs on a box.
Pros and Cons
Pros
Powerful 1400W motor
Large 72-oz pitcher
Strong ice-crushing ability
3 Auto-iQ presets
Great for smoothies and frozen drinks
Good value for the price
Trusted brand in the blender category
Cons
Large footprint
Can be loud
Not ideal for tiny kitchens
More functional than premium in build feel
May be overkill for occasional light blending
Final Verdict: Is It Worth the Investment?
Yes — the Ninja Professional Plus Blender BN701 is worth
the investment for most buyers who want a powerful, versatile blender at a
sensible price.
It stands out because it gets the important things right:
enough power to handle tough ingredients
a big pitcher for family or batch use
preset programs for convenience
a price that doesn’t feel outrageous
If your goal is to make smoothies, frozen drinks, and
crushed-ice recipes with minimal hassle, this blender delivers strong value.
It’s especially appealing for buyers who want something dependable without
paying premium-brand prices. In other words, it’s a kitchen appliance that
actually earns its counter space.
For many households, this is the kind of purchase that stops
being a “blender” and starts being a daily habit. And that’s usually a pretty
good sign.
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